DMB BAITS

DMB started with a love for fishing, creating lures and spending time outdoors - but for me, it's always been about something bigger than catching fish.

I'm Dion, the person behind DMB.

Fishing has always been a big part of my life, there's something about being outside, standing beside the water, chasing a fish and forgetting about everything else for a while that I’ve always loved. DMB grew from that passion and a desire to create lures that I genuinely wanted to fish with.

But somewhere along the way, life became about more than fishing.

I found the love of my life, Rachael. She's not only my partner in life but has become such a huge part of the DMB journey. What started as my idea and passion has been shaped in so many ways by her creativity, encouragement and belief in what DMB could become.

She's the person behind the camera, the ideas, the plans and often the voice reminding me that DMB can stand for something bigger than just a lure.

And that's where the mental health side of DMB became so important to me.

I've had my own struggles with mental health, and I know what it feels like when things get heavy. I also know how important it can be to have someone beside you - someone who listens, checks in and reminds you that you don't have to carry everything on your own.

For me fishing has always been an escape. A place to clear my head, slow things down and simply breathe.

That's what I want DMB to represent too.

A reason to get outside, a reason to slow down, a reason to have a laugh, throw a line in and spend time with good people. And hopefully, a reminder that you don't have to have everything figured out.

Whether you're out chasing a big fish, teaching a grom how to cast, sitting around the fire with mates, spending time with the person you love or simply taking some time for yourself - I want DMB to be about adding more life into your life.

The lures are what started it.

But the people, the relationships, the conversations, the adventures and the message behind DMB are what make it what is today.

And I'm pretty proud of that.

- Dion